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4Kids "Returns to its Roots" - Dear God, No... PDF Print E-mail
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Thursday, 18 March 2010 12:36

Nagisa & Honoka realise they've been bought by 4KidsIn the terms of the old joke, I have a "love-hate" relationship with 4Kids Entertainment - they were the cause of my one notable case of fanboy RAAAGE when they licensed and subsequently destroyed Tokyo Mew Mew (not to mention the way they completely failed to do anything with Pretty Cure - screwing up with the two flagship mahou shoujo titles of recent years? Way to go, guys...), and have provoked similar outbursts from other fans whenever they license a show. Any show. And let's not forget CEO Al Khan's "kids don't read" rant.

It hasn't been too much of an issue for the past few years, though, as the company's interests have been focussed elsewhere - on the Chaotic trading-card game and its spinoffs, the Dinosaur King franchise, and a few other non-anime projects. The company's latest trading results have made clear that the market for those titles has pretty much tanked, though - they lost US$19.6 million, and laid off half of their staff, during the final quarter of 2009, and this has led to the company shifting their focus once more onto things that they hope will be more profitable.

Unfortunately, that "new" focus has brought them back to their roots: anime, and Khan confirmed during the results conference call yesterday that they'll be announcing a new title acquisition - a "very important Japanese property" - in the next few days. In the meantime, let anime fans quake in their boots while they hope that it's not their favourite title that's about to get the 4Kids treatment.

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